Soho Yoga Attributes Success to Inclusive Space and Diverse Owners

Soho Yoga, a Black-owned business, has reopened with smaller classes selling out amid the pandemic. The business' success is in part due to the studio being an inclusive space, but also the trio that works together as business partners. Their diversity of Black and white, male and female, is something owner Richard Jefferson says has also contributed to the boom in business

SoHo YogaSeptember 10, 2020richard jefferson, black lives matter, covid19, pandemic, hermosa beach Comments

SoHo Yoga in Hermosa Beach Adapting to Live Online Classes

On March 14, when they shut their doors indefinitely, this small business had to pivot. They had to figure out how to keep their tight-knit tribe together by creating a digital sense of community as people are isolated in their homes. Starting on Wednesday SoHo Yoga is launching its entire regular schedule of classes online.

SoHo YogaSeptember 10, 2020Newsom, california, yoga, online yoga, hermosa beachComment